Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,125 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,200

Average Rent as Percentage of Gross Income

Median rent for 2018: $756

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $101,172
--Home Prepared Food $57,010
--Restaurant/Takeaway Food $44,162
Alcoholic Beverages $7,427
Housing $256,443
--Rent/Mortgage/Upkeep/Taxes $149,951
--Utilities $51,690
--Operations $19,472
--Supplies $9,535
--Furnishings $25,895
Apparel $23,787
--Men & Boys $5,320
--Women & Girls $9,635
--Children < 2 $100
--Footwear $5,018
Transportation $124,558
--New Vehicles $23,286
--Used Vehicles $26,598
--Fuel $26,899
--Insurance $12,446
--Public Transit $10,438
Healthcare $63,433
Entertainment $41,151
--Pets $8,431
--Toys $2,007
Personal Care Products $9,836
Books & Literature $1,405
Education $17,966
Tobacco Products $4,416
Miscellaneous $12,647
Retirement $24,089
Non-health Insurance $93,143
Total Expenditures $781,474

Selected Population Data

Period Geography Population
2014 Bowling Green city, Kentucky 60,660
2015 Bowling Green city, Kentucky 61,617
2016 Bowling Green city, Kentucky 62,824
2017 Bowling Green city, Kentucky 64,302
2018 Bowling Green city, Kentucky 65,731