Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

514 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,034

Average Rent as Percentage of Gross Income

Median rent for 2018: $714

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $84,082
--Home Prepared Food $47,380
--Restaurant/Takeaway Food $36,702
Alcoholic Beverages $6,173
Housing $213,125
--Rent/Mortgage/Upkeep/Taxes $124,622
--Utilities $42,959
--Operations $16,182
--Supplies $7,924
--Furnishings $21,521
Apparel $19,769
--Men & Boys $4,421
--Women & Girls $8,008
--Children < 2 $83
--Footwear $4,171
Transportation $103,518
--New Vehicles $19,352
--Used Vehicles $22,105
--Fuel $22,355
--Insurance $10,343
--Public Transit $8,675
Healthcare $52,718
Entertainment $34,200
--Pets $7,007
--Toys $1,668
Personal Care Products $8,175
Books & Literature $1,168
Education $14,931
Tobacco Products $3,670
Miscellaneous $10,510
Retirement $20,020
Non-health Insurance $77,409
Total Expenditures $649,467

Selected Population Data

Period Geography Population
2014 Branch County, Michigan 43,965
2015 Branch County, Michigan 43,706
2016 Branch County, Michigan 43,603
2017 Branch County, Michigan 43,543
2018 Branch County, Michigan 43,584