Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

327 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,994

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,519

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $156,928
--Home Prepared Food $88,428
--Restaurant/Takeaway Food $68,501
Alcoholic Beverages $11,521
Housing $397,770
--Rent/Mortgage/Upkeep/Taxes $232,590
--Utilities $80,177
--Operations $30,203
--Supplies $14,790
--Furnishings $40,166
Apparel $36,897
--Men & Boys $8,251
--Women & Girls $14,946
--Children < 2 $156
--Footwear $7,784
Transportation $193,203
--New Vehicles $36,118
--Used Vehicles $41,256
--Fuel $41,723
--Insurance $19,305
--Public Transit $16,191
Healthcare $98,392
Entertainment $63,830
--Pets $13,077
--Toys $3,114
Personal Care Products $15,257
Books & Literature $2,180
Education $27,867
Tobacco Products $6,850
Miscellaneous $19,616
Retirement $37,364
Non-health Insurance $144,474
Total Expenditures $1,212,148

Selected Population Data

Period Geography Population
2014 Brookfield city, Wisconsin 37,971
2015 Brookfield city, Wisconsin 38,000
2016 Brookfield city, Wisconsin 37,991
2017 Brookfield city, Wisconsin 37,943
2018 Brookfield city, Wisconsin 38,151