Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

473,280 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,282

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,429

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $93,089,002
--Home Prepared Food $52,454,914
--Restaurant/Takeaway Food $40,634,088
Alcoholic Beverages $6,833,915
Housing $235,954,762
--Rent/Mortgage/Upkeep/Taxes $137,971,199
--Utilities $47,560,353
--Operations $17,915,939
--Supplies $8,773,269
--Furnishings $23,826,352
Apparel $21,886,997
--Men & Boys $4,894,561
--Women & Girls $8,865,619
--Children < 2 $92,350
--Footwear $4,617,510
Transportation $114,606,599
--New Vehicles $21,425,246
--Used Vehicles $24,472,803
--Fuel $24,749,854
--Insurance $11,451,425
--Public Transit $9,604,421
Healthcare $58,365,327
Entertainment $37,863,582
--Pets $7,757,417
--Toys $1,847,004
Personal Care Products $9,050,320
Books & Literature $1,292,903
Education $16,530,686
Tobacco Products $4,063,409
Miscellaneous $11,636,125
Retirement $22,164,048
Non-health Insurance $85,700,986
Total Expenditures $719,038,660

Selected Population Data

Period Geography Population
2014 California 38,066,920
2015 California 38,421,464
2016 California 38,654,206
2017 California 38,982,847
2018 California 39,148,760