Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,434 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,570

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,016

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $423,834
--Home Prepared Food $238,827
--Restaurant/Takeaway Food $185,007
Alcoholic Beverages $31,115
Housing $1,074,303
--Rent/Mortgage/Upkeep/Taxes $628,183
--Utilities $216,542
--Operations $81,571
--Supplies $39,945
--Furnishings $108,481
Apparel $99,652
--Men & Boys $22,285
--Women & Girls $40,365
--Children < 2 $420
--Footwear $21,024
Transportation $521,804
--New Vehicles $97,549
--Used Vehicles $111,425
--Fuel $112,686
--Insurance $52,138
--Public Transit $43,729
Healthcare $265,737
Entertainment $172,393
--Pets $35,320
--Toys $8,409
Personal Care Products $41,206
Books & Literature $5,887
Education $75,264
Tobacco Products $18,501
Miscellaneous $52,979
Retirement $100,913
Non-health Insurance $390,197
Total Expenditures $3,273,785

Selected Population Data

Period Geography Population
2014 Chico, CA Metro Area 221,578
2015 Chico, CA Metro Area 222,564
2016 Chico, CA Metro Area 223,877
2017 Chico, CA Metro Area 225,207
2018 Chico, CA Metro Area 227,075