Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,050 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,714

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,044

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $171,393
--Home Prepared Food $96,579
--Restaurant/Takeaway Food $74,815
Alcoholic Beverages $12,582
Housing $434,434
--Rent/Mortgage/Upkeep/Taxes $254,029
--Utilities $87,567
--Operations $32,986
--Supplies $16,153
--Furnishings $43,869
Apparel $40,298
--Men & Boys $9,012
--Women & Girls $16,323
--Children < 2 $170
--Footwear $8,502
Transportation $211,011
--New Vehicles $39,448
--Used Vehicles $45,059
--Fuel $45,569
--Insurance $21,084
--Public Transit $17,683
Healthcare $107,461
Entertainment $69,714
--Pets $14,283
--Toys $3,401
Personal Care Products $16,663
Books & Literature $2,380
Education $30,436
Tobacco Products $7,481
Miscellaneous $21,424
Retirement $40,808
Non-health Insurance $157,791
Total Expenditures $1,323,877

Selected Population Data

Period Geography Population
2014 Chico city, California 87,517
2015 Chico city, California 88,455
2016 Chico city, California 89,377
2017 Chico city, California 90,660
2018 Chico city, California 91,998