Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

3,260 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,491

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,536

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $607,560
--Home Prepared Food $342,355
--Restaurant/Takeaway Food $265,205
Alcoholic Beverages $44,603
Housing $1,539,997
--Rent/Mortgage/Upkeep/Taxes $900,491
--Utilities $310,410
--Operations $116,931
--Supplies $57,260
--Furnishings $155,507
Apparel $142,849
--Men & Boys $31,945
--Women & Girls $57,863
--Children < 2 $603
--Footwear $30,137
Transportation $747,998
--New Vehicles $139,835
--Used Vehicles $159,726
--Fuel $161,534
--Insurance $74,740
--Public Transit $62,685
Healthcare $380,931
Entertainment $247,123
--Pets $50,630
--Toys $12,055
Personal Care Products $59,068
Books & Literature $8,438
Education $107,890
Tobacco Products $26,520
Miscellaneous $75,945
Retirement $144,657
Non-health Insurance $559,341
Total Expenditures $4,692,922

Selected Population Data

Period Geography Population
2014 Chula Vista city, California 253,031
2015 Chula Vista city, California 257,296
2016 Chula Vista city, California 260,598
2017 Chula Vista city, California 264,101
2018 Chula Vista city, California 266,468