Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

112 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,086

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,258

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $23,290
--Home Prepared Food $13,124
--Restaurant/Takeaway Food $10,166
Alcoholic Beverages $1,710
Housing $59,035
--Rent/Mortgage/Upkeep/Taxes $34,520
--Utilities $11,899
--Operations $4,482
--Supplies $2,195
--Furnishings $5,961
Apparel $5,476
--Men & Boys $1,225
--Women & Girls $2,218
--Children < 2 $23
--Footwear $1,155
Transportation $28,674
--New Vehicles $5,360
--Used Vehicles $6,123
--Fuel $6,192
--Insurance $2,865
--Public Transit $2,403
Healthcare $14,603
Entertainment $9,473
--Pets $1,941
--Toys $462
Personal Care Products $2,264
Books & Literature $323
Education $4,136
Tobacco Products $1,017
Miscellaneous $2,911
Retirement $5,545
Non-health Insurance $21,442
Total Expenditures $179,900

Selected Population Data

Period Geography Population
2014 Cloverdale city, California 8,692
2015 Cloverdale city, California 8,735
2016 Cloverdale city, California 8,763
2017 Cloverdale city, California 8,810
2018 Cloverdale city, California 8,798