Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

515 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,451

Average Rent as Percentage of Gross Income

Median rent for 2018: $793

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $156,707
--Home Prepared Food $88,303
--Restaurant/Takeaway Food $68,404
Alcoholic Beverages $11,504
Housing $397,208
--Rent/Mortgage/Upkeep/Taxes $232,262
--Utilities $80,063
--Operations $30,160
--Supplies $14,769
--Furnishings $40,109
Apparel $36,845
--Men & Boys $8,240
--Women & Girls $14,924
--Children < 2 $155
--Footwear $7,773
Transportation $192,929
--New Vehicles $36,067
--Used Vehicles $41,198
--Fuel $41,664
--Insurance $19,277
--Public Transit $16,168
Healthcare $98,253
Entertainment $63,740
--Pets $13,059
--Toys $3,109
Personal Care Products $15,235
Books & Literature $2,176
Education $27,828
Tobacco Products $6,840
Miscellaneous $19,588
Retirement $37,311
Non-health Insurance $144,270
Total Expenditures $1,210,434

Selected Population Data

Period Geography Population
2014 Columbia County, Wisconsin 56,659
2015 Columbia County, Wisconsin 56,607
2016 Columbia County, Wisconsin 56,650
2017 Columbia County, Wisconsin 56,790
2018 Columbia County, Wisconsin 56,954