Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

300 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,079

Average Rent as Percentage of Gross Income

Median rent for 2018: $684

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $42,391
--Home Prepared Food $23,887
--Restaurant/Takeaway Food $18,504
Alcoholic Beverages $3,112
Housing $107,449
--Rent/Mortgage/Upkeep/Taxes $62,829
--Utilities $21,658
--Operations $8,159
--Supplies $3,995
--Furnishings $10,850
Apparel $9,967
--Men & Boys $2,229
--Women & Girls $4,037
--Children < 2 $42
--Footwear $2,103
Transportation $52,189
--New Vehicles $9,757
--Used Vehicles $11,144
--Fuel $11,271
--Insurance $5,215
--Public Transit $4,374
Healthcare $26,578
Entertainment $17,242
--Pets $3,533
--Toys $841
Personal Care Products $4,121
Books & Literature $589
Education $7,528
Tobacco Products $1,850
Miscellaneous $5,299
Retirement $10,093
Non-health Insurance $39,026
Total Expenditures $327,435

Selected Population Data

Period Geography Population
2014 DeSoto County, Florida 34,785
2015 DeSoto County, Florida 34,957
2016 DeSoto County, Florida 35,134
2017 DeSoto County, Florida 35,675
2018 DeSoto County, Florida 36,399