Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,351 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,265

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,029

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $407,793
--Home Prepared Food $229,788
--Restaurant/Takeaway Food $178,005
Alcoholic Beverages $29,937
Housing $1,033,641
--Rent/Mortgage/Upkeep/Taxes $604,407
--Utilities $208,346
--Operations $78,484
--Supplies $38,433
--Furnishings $104,375
Apparel $95,880
--Men & Boys $21,441
--Women & Girls $38,837
--Children < 2 $405
--Footwear $20,228
Transportation $502,054
--New Vehicles $93,857
--Used Vehicles $107,207
--Fuel $108,421
--Insurance $50,165
--Public Transit $42,074
Healthcare $255,679
Entertainment $165,868
--Pets $33,983
--Toys $8,091
Personal Care Products $39,646
Books & Literature $5,664
Education $72,416
Tobacco Products $17,800
Miscellaneous $50,974
Retirement $97,093
Non-health Insurance $375,428
Total Expenditures $3,149,874

Selected Population Data

Period Geography Population
2014 DeSoto County, Mississippi 166,266
2015 DeSoto County, Mississippi 168,586
2016 DeSoto County, Mississippi 170,890
2017 DeSoto County, Mississippi 173,267
2018 DeSoto County, Mississippi 176,132