Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

18 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,277

Average Rent as Percentage of Gross Income

Median rent for 2018: $689

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $2,734
--Home Prepared Food $1,541
--Restaurant/Takeaway Food $1,193
Alcoholic Beverages $201
Housing $6,930
--Rent/Mortgage/Upkeep/Taxes $4,052
--Utilities $1,397
--Operations $526
--Supplies $258
--Furnishings $700
Apparel $643
--Men & Boys $144
--Women & Girls $260
--Children < 2 $3
--Footwear $136
Transportation $3,366
--New Vehicles $629
--Used Vehicles $719
--Fuel $727
--Insurance $336
--Public Transit $282
Healthcare $1,714
Entertainment $1,112
--Pets $228
--Toys $54
Personal Care Products $266
Books & Literature $38
Education $485
Tobacco Products $119
Miscellaneous $342
Retirement $651
Non-health Insurance $2,517
Total Expenditures $21,117

Selected Population Data

Period Geography Population
2014 De Soto city, Iowa 1,142
2015 De Soto city, Iowa 1,159
2016 De Soto city, Iowa 1,065
2017 De Soto city, Iowa 1,013
2018 De Soto city, Iowa 980