Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

8,953 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,472

Average Rent as Percentage of Gross Income

Median rent for 2018: $906

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,341,796
--Home Prepared Food $756,091
--Restaurant/Takeaway Food $585,705
Alcoholic Beverages $98,505
Housing $3,401,080
--Rent/Mortgage/Upkeep/Taxes $1,988,733
--Utilities $685,541
--Operations $258,242
--Supplies $126,459
--Furnishings $343,436
Apparel $315,482
--Men & Boys $70,551
--Women & Girls $127,790
--Children < 2 $1,331
--Footwear $66,557
Transportation $1,651,953
--New Vehicles $308,826
--Used Vehicles $352,754
--Fuel $356,747
--Insurance $165,062
--Public Transit $138,439
Healthcare $841,285
Entertainment $545,770
--Pets $111,816
--Toys $26,623
Personal Care Products $130,452
Books & Literature $18,636
Education $238,275
Tobacco Products $58,570
Miscellaneous $167,725
Retirement $319,475
Non-health Insurance $1,235,304
Total Expenditures $10,364,309

Selected Population Data

Period Geography Population
2014 Douglas County, Nebraska 531,057
2015 Douglas County, Nebraska 537,655
2016 Douglas County, Nebraska 543,253
2017 Douglas County, Nebraska 549,706
2018 Douglas County, Nebraska 554,992