Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

588 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,984

Average Rent as Percentage of Gross Income

Median rent for 2018: $993

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $84,759
--Home Prepared Food $47,761
--Restaurant/Takeaway Food $36,998
Alcoholic Beverages $6,222
Housing $214,840
--Rent/Mortgage/Upkeep/Taxes $125,625
--Utilities $43,304
--Operations $16,313
--Supplies $7,988
--Furnishings $21,694
Apparel $19,928
--Men & Boys $4,457
--Women & Girls $8,072
--Children < 2 $84
--Footwear $4,204
Transportation $104,351
--New Vehicles $19,508
--Used Vehicles $22,283
--Fuel $22,535
--Insurance $10,427
--Public Transit $8,745
Healthcare $53,142
Entertainment $34,475
--Pets $7,063
--Toys $1,682
Personal Care Products $8,240
Books & Literature $1,177
Education $15,051
Tobacco Products $3,700
Miscellaneous $10,595
Retirement $20,181
Non-health Insurance $78,032
Total Expenditures $654,695

Selected Population Data

Period Geography Population
2014 Fitchburg city, Wisconsin 26,050
2015 Fitchburg city, Wisconsin 26,616
2016 Fitchburg city, Wisconsin 27,254
2017 Fitchburg city, Wisconsin 27,914
2018 Fitchburg city, Wisconsin 28,722