Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

132 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,610

Average Rent as Percentage of Gross Income

Median rent for 2018: $940

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $21,645
--Home Prepared Food $12,197
--Restaurant/Takeaway Food $9,448
Alcoholic Beverages $1,589
Housing $54,864
--Rent/Mortgage/Upkeep/Taxes $32,081
--Utilities $11,059
--Operations $4,166
--Supplies $2,040
--Furnishings $5,540
Apparel $5,089
--Men & Boys $1,138
--Women & Girls $2,061
--Children < 2 $21
--Footwear $1,074
Transportation $26,648
--New Vehicles $4,982
--Used Vehicles $5,690
--Fuel $5,755
--Insurance $2,663
--Public Transit $2,233
Healthcare $13,571
Entertainment $8,804
--Pets $1,804
--Toys $429
Personal Care Products $2,104
Books & Literature $301
Education $3,844
Tobacco Products $945
Miscellaneous $2,706
Retirement $5,154
Non-health Insurance $19,927
Total Expenditures $167,191

Selected Population Data

Period Geography Population
2014 Fortuna city, California 11,863
2015 Fortuna city, California 11,904
2016 Fortuna city, California 11,917
2017 Fortuna city, California 11,981
2018 Fortuna city, California 12,117