Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

727 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,814

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,761

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $154,469
--Home Prepared Food $87,042
--Restaurant/Takeaway Food $67,427
Alcoholic Beverages $11,340
Housing $391,537
--Rent/Mortgage/Upkeep/Taxes $228,946
--Utilities $78,920
--Operations $29,729
--Supplies $14,558
--Furnishings $39,537
Apparel $36,319
--Men & Boys $8,122
--Women & Girls $14,711
--Children < 2 $153
--Footwear $7,662
Transportation $190,175
--New Vehicles $35,552
--Used Vehicles $40,610
--Fuel $41,069
--Insurance $19,002
--Public Transit $15,937
Healthcare $96,850
Entertainment $62,830
--Pets $12,872
--Toys $3,065
Personal Care Products $15,018
Books & Literature $2,145
Education $27,431
Tobacco Products $6,743
Miscellaneous $19,309
Retirement $36,778
Non-health Insurance $142,210
Total Expenditures $1,193,153

Selected Population Data

Period Geography Population
2014 Gilroy city, California 50,776
2015 Gilroy city, California 51,649
2016 Gilroy city, California 52,576
2017 Gilroy city, California 54,159
2018 Gilroy city, California 55,525