Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

385 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,778

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,898

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $100,763
--Home Prepared Food $56,779
--Restaurant/Takeaway Food $43,984
Alcoholic Beverages $7,397
Housing $255,406
--Rent/Mortgage/Upkeep/Taxes $149,345
--Utilities $51,481
--Operations $19,393
--Supplies $9,497
--Furnishings $25,790
Apparel $23,691
--Men & Boys $5,298
--Women & Girls $9,596
--Children < 2 $100
--Footwear $4,998
Transportation $124,054
--New Vehicles $23,191
--Used Vehicles $26,490
--Fuel $26,790
--Insurance $12,395
--Public Transit $10,396
Healthcare $63,177
Entertainment $40,985
--Pets $8,397
--Toys $1,999
Personal Care Products $9,796
Books & Literature $1,399
Education $17,893
Tobacco Products $4,398
Miscellaneous $12,595
Retirement $23,991
Non-health Insurance $92,766
Total Expenditures $778,313

Selected Population Data

Period Geography Population
2014 Goleta city, California 30,333
2015 Goleta city, California 30,541
2016 Goleta city, California 30,671
2017 Goleta city, California 30,847
2018 Goleta city, California 30,790