Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

208 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,210

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,328

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $35,928
--Home Prepared Food $20,245
--Restaurant/Takeaway Food $15,683
Alcoholic Beverages $2,638
Housing $91,067
--Rent/Mortgage/Upkeep/Taxes $53,250
--Utilities $18,356
--Operations $6,915
--Supplies $3,386
--Furnishings $9,196
Apparel $8,447
--Men & Boys $1,889
--Women & Girls $3,422
--Children < 2 $36
--Footwear $1,782
Transportation $44,232
--New Vehicles $8,269
--Used Vehicles $9,445
--Fuel $9,552
--Insurance $4,420
--Public Transit $3,707
Healthcare $22,526
Entertainment $14,613
--Pets $2,994
--Toys $713
Personal Care Products $3,493
Books & Literature $499
Education $6,380
Tobacco Products $1,568
Miscellaneous $4,491
Retirement $8,554
Non-health Insurance $33,076
Total Expenditures $277,512

Selected Population Data

Period Geography Population
2014 Grover Beach city, California 13,337
2015 Grover Beach city, California 13,409
2016 Grover Beach city, California 13,484
2017 Grover Beach city, California 13,524
2018 Grover Beach city, California 13,538