Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

173 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,395

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,140

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $58,312
--Home Prepared Food $32,858
--Restaurant/Takeaway Food $25,453
Alcoholic Beverages $4,281
Housing $147,804
--Rent/Mortgage/Upkeep/Taxes $86,426
--Utilities $29,792
--Operations $11,223
--Supplies $5,496
--Furnishings $14,925
Apparel $13,710
--Men & Boys $3,066
--Women & Girls $5,553
--Children < 2 $58
--Footwear $2,892
Transportation $71,790
--New Vehicles $13,421
--Used Vehicles $15,330
--Fuel $15,503
--Insurance $7,173
--Public Transit $6,016
Healthcare $36,560
Entertainment $23,718
--Pets $4,859
--Toys $1,157
Personal Care Products $5,669
Books & Literature $810
Education $10,355
Tobacco Products $2,545
Miscellaneous $7,289
Retirement $13,884
Non-health Insurance $53,684
Total Expenditures $450,411

Selected Population Data

Period Geography Population
2014 Half Moon Bay city, California 11,803
2015 Half Moon Bay city, California 12,052
2016 Half Moon Bay city, California 12,281
2017 Half Moon Bay city, California 12,565
2018 Half Moon Bay city, California 12,706