Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,512 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,302

Average Rent as Percentage of Gross Income

Median rent for 2018: $868

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $260,371
--Home Prepared Food $146,717
--Restaurant/Takeaway Food $113,654
Alcoholic Beverages $19,115
Housing $659,968
--Rent/Mortgage/Upkeep/Taxes $385,907
--Utilities $133,027
--Operations $50,111
--Supplies $24,539
--Furnishings $66,643
Apparel $61,218
--Men & Boys $13,690
--Women & Girls $24,797
--Children < 2 $258
--Footwear $12,915
Transportation $320,556
--New Vehicles $59,927
--Used Vehicles $68,451
--Fuel $69,226
--Insurance $32,030
--Public Transit $26,864
Healthcare $163,248
Entertainment $105,905
--Pets $21,698
--Toys $5,166
Personal Care Products $25,314
Books & Literature $3,616
Education $46,237
Tobacco Products $11,365
Miscellaneous $32,546
Retirement $61,993
Non-health Insurance $239,707
Total Expenditures $2,011,159

Selected Population Data

Period Geography Population
2014 Harrisonburg, VA Metro Area 128,166
2015 Harrisonburg, VA Metro Area 129,173
2016 Harrisonburg, VA Metro Area 130,406
2017 Harrisonburg, VA Metro Area 131,717
2018 Harrisonburg, VA Metro Area 132,835