Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

735 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,245

Average Rent as Percentage of Gross Income

Median rent for 2018: $875

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $73,560
--Home Prepared Food $41,451
--Restaurant/Takeaway Food $32,110
Alcoholic Beverages $5,400
Housing $186,455
--Rent/Mortgage/Upkeep/Taxes $109,027
--Utilities $37,583
--Operations $14,157
--Supplies $6,933
--Furnishings $18,828
Apparel $17,295
--Men & Boys $3,868
--Women & Girls $7,006
--Children < 2 $73
--Footwear $3,649
Transportation $90,564
--New Vehicles $16,931
--Used Vehicles $19,339
--Fuel $19,558
--Insurance $9,049
--Public Transit $7,590
Healthcare $46,121
Entertainment $29,920
--Pets $6,130
--Toys $1,460
Personal Care Products $7,152
Books & Literature $1,022
Education $13,063
Tobacco Products $3,211
Miscellaneous $9,195
Retirement $17,514
Non-health Insurance $67,722
Total Expenditures $568,195

Selected Population Data

Period Geography Population
2014 Harrisonburg city, Virginia 50,821
2015 Harrisonburg city, Virginia 51,388
2016 Harrisonburg city, Virginia 51,979
2017 Harrisonburg city, Virginia 53,064
2018 Harrisonburg city, Virginia 53,391