Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,098 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,428

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,712

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $385,649
--Home Prepared Food $217,310
--Restaurant/Takeaway Food $168,339
Alcoholic Beverages $28,312
Housing $977,513
--Rent/Mortgage/Upkeep/Taxes $571,587
--Utilities $197,033
--Operations $74,222
--Supplies $36,346
--Furnishings $98,708
Apparel $90,673
--Men & Boys $20,277
--Women & Girls $36,728
--Children < 2 $383
--Footwear $19,129
Transportation $474,792
--New Vehicles $88,760
--Used Vehicles $101,386
--Fuel $102,534
--Insurance $47,441
--Public Transit $39,789
Healthcare $241,796
Entertainment $156,861
--Pets $32,137
--Toys $7,652
Personal Care Products $37,494
Books & Literature $5,356
Education $68,483
Tobacco Products $16,834
Miscellaneous $48,206
Retirement $91,821
Non-health Insurance $355,042
Total Expenditures $2,978,832

Selected Population Data

Period Geography Population
2014 Hayward city, California 149,596
2015 Hayward city, California 152,401
2016 Hayward city, California 154,507
2017 Hayward city, California 156,917
2018 Hayward city, California 158,241