Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

96 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,529

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,668

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $42,471
--Home Prepared Food $23,932
--Restaurant/Takeaway Food $18,539
Alcoholic Beverages $3,118
Housing $107,652
--Rent/Mortgage/Upkeep/Taxes $62,948
--Utilities $21,699
--Operations $8,174
--Supplies $4,003
--Furnishings $10,871
Apparel $9,986
--Men & Boys $2,233
--Women & Girls $4,045
--Children < 2 $42
--Footwear $2,107
Transportation $52,288
--New Vehicles $9,775
--Used Vehicles $11,166
--Fuel $11,292
--Insurance $5,225
--Public Transit $4,382
Healthcare $26,629
Entertainment $17,275
--Pets $3,539
--Toys $843
Personal Care Products $4,129
Books & Literature $590
Education $7,542
Tobacco Products $1,854
Miscellaneous $5,309
Retirement $10,112
Non-health Insurance $39,100
Total Expenditures $328,055

Selected Population Data

Period Geography Population
2014 Healdsburg city, California 11,466
2015 Healdsburg city, California 11,539
2016 Healdsburg city, California 11,614
2017 Healdsburg city, California 11,721
2018 Healdsburg city, California 11,802