Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

225 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,395

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,221

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $57,239
--Home Prepared Food $32,254
--Restaurant/Takeaway Food $24,985
Alcoholic Beverages $4,202
Housing $145,084
--Rent/Mortgage/Upkeep/Taxes $84,836
--Utilities $29,244
--Operations $11,016
--Supplies $5,395
--Furnishings $14,650
Apparel $13,458
--Men & Boys $3,010
--Women & Girls $5,451
--Children < 2 $57
--Footwear $2,839
Transportation $70,469
--New Vehicles $13,174
--Used Vehicles $15,048
--Fuel $15,218
--Insurance $7,041
--Public Transit $5,906
Healthcare $35,888
Entertainment $23,282
--Pets $4,770
--Toys $1,136
Personal Care Products $5,565
Books & Literature $795
Education $10,164
Tobacco Products $2,499
Miscellaneous $7,155
Retirement $13,628
Non-health Insurance $52,696
Total Expenditures $442,123

Selected Population Data

Period Geography Population
2014 Helena city, Alabama 16,752
2015 Helena city, Alabama 17,589
2016 Helena city, Alabama 17,630
2017 Helena city, Alabama 17,928
2018 Helena city, Alabama 17,861