Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

8 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,994

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,143

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $2,907
--Home Prepared Food $1,638
--Restaurant/Takeaway Food $1,269
Alcoholic Beverages $213
Housing $7,369
--Rent/Mortgage/Upkeep/Taxes $4,309
--Utilities $1,485
--Operations $560
--Supplies $274
--Furnishings $744
Apparel $684
--Men & Boys $153
--Women & Girls $277
--Children < 2 $3
--Footwear $144
Transportation $3,579
--New Vehicles $669
--Used Vehicles $764
--Fuel $773
--Insurance $358
--Public Transit $300
Healthcare $1,823
Entertainment $1,183
--Pets $242
--Toys $58
Personal Care Products $283
Books & Literature $40
Education $516
Tobacco Products $127
Miscellaneous $363
Retirement $692
Non-health Insurance $2,677
Total Expenditures $22,457

Selected Population Data

Period Geography Population
2014 Herald CDP, California 1,221
2015 Herald CDP, California 1,210
2016 Herald CDP, California 1,059
2017 Herald CDP, California 1,125
2018 Herald CDP, California 1,058