Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

290 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,560

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,021

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $90,179
--Home Prepared Food $50,815
--Restaurant/Takeaway Food $39,364
Alcoholic Beverages $6,620
Housing $228,579
--Rent/Mortgage/Upkeep/Taxes $133,658
--Utilities $46,074
--Operations $17,356
--Supplies $8,499
--Furnishings $23,082
Apparel $21,203
--Men & Boys $4,742
--Women & Girls $8,588
--Children < 2 $89
--Footwear $4,473
Transportation $111,024
--New Vehicles $20,756
--Used Vehicles $23,708
--Fuel $23,976
--Insurance $11,093
--Public Transit $9,304
Healthcare $56,541
Entertainment $36,680
--Pets $7,515
--Toys $1,789
Personal Care Products $8,767
Books & Literature $1,252
Education $16,014
Tobacco Products $3,936
Miscellaneous $11,272
Retirement $21,471
Non-health Insurance $83,022
Total Expenditures $696,563

Selected Population Data

Period Geography Population
2014 Hercules city, California 24,596
2015 Hercules city, California 24,838
2016 Hercules city, California 25,011
2017 Hercules city, California 25,260
2018 Hercules city, California 25,343