Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

751 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,868

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,059

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $95,385
--Home Prepared Food $53,749
--Restaurant/Takeaway Food $41,636
Alcoholic Beverages $7,002
Housing $241,775
--Rent/Mortgage/Upkeep/Taxes $141,374
--Utilities $48,733
--Operations $18,358
--Supplies $8,990
--Furnishings $24,414
Apparel $22,427
--Men & Boys $5,015
--Women & Girls $9,084
--Children < 2 $95
--Footwear $4,731
Transportation $117,433
--New Vehicles $21,954
--Used Vehicles $25,076
--Fuel $25,360
--Insurance $11,734
--Public Transit $9,841
Healthcare $59,805
Entertainment $38,798
--Pets $7,949
--Toys $1,893
Personal Care Products $9,274
Books & Literature $1,325
Education $16,938
Tobacco Products $4,164
Miscellaneous $11,923
Retirement $22,711
Non-health Insurance $87,815
Total Expenditures $736,774

Selected Population Data

Period Geography Population
2014 Highland city, California 54,032
2015 Highland city, California 54,314
2016 Highland city, California 54,490
2017 Highland city, California 54,704
2018 Highland city, California 54,859