Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

32 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,729

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,329

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $29,491
--Home Prepared Food $16,618
--Restaurant/Takeaway Food $12,873
Alcoholic Beverages $2,165
Housing $74,751
--Rent/Mortgage/Upkeep/Taxes $43,710
--Utilities $15,067
--Operations $5,676
--Supplies $2,779
--Furnishings $7,548
Apparel $6,934
--Men & Boys $1,551
--Women & Girls $2,809
--Children < 2 $29
--Footwear $1,463
Transportation $36,308
--New Vehicles $6,788
--Used Vehicles $7,753
--Fuel $7,841
--Insurance $3,628
--Public Transit $3,043
Healthcare $18,490
Entertainment $11,995
--Pets $2,458
--Toys $585
Personal Care Products $2,867
Books & Literature $410
Education $5,237
Tobacco Products $1,287
Miscellaneous $3,686
Retirement $7,022
Non-health Insurance $27,150
Total Expenditures $227,794

Selected Population Data

Period Geography Population
2014 Highlands-Baywood Park CDP, California 4,298
2015 Highlands-Baywood Park CDP, California 4,217
2016 Highlands-Baywood Park CDP, California 4,261
2017 Highlands-Baywood Park CDP, California 4,245
2018 Highlands-Baywood Park CDP, California 4,564