Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

788 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $959

Average Rent as Percentage of Gross Income

Median rent for 2018: $776

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $154,309
--Home Prepared Food $86,952
--Restaurant/Takeaway Food $67,357
Alcoholic Beverages $11,328
Housing $391,131
--Rent/Mortgage/Upkeep/Taxes $228,708
--Utilities $78,838
--Operations $29,698
--Supplies $14,543
--Furnishings $39,496
Apparel $36,281
--Men & Boys $8,113
--Women & Girls $14,696
--Children < 2 $153
--Footwear $7,654
Transportation $189,978
--New Vehicles $35,516
--Used Vehicles $40,567
--Fuel $41,027
--Insurance $18,982
--Public Transit $15,921
Healthcare $96,749
Entertainment $62,765
--Pets $12,859
--Toys $3,062
Personal Care Products $15,002
Books & Literature $2,143
Education $27,402
Tobacco Products $6,736
Miscellaneous $19,289
Retirement $36,740
Non-health Insurance $142,062
Total Expenditures $1,191,915

Selected Population Data

Period Geography Population
2014 Highlands County, Florida 98,261
2015 Highlands County, Florida 98,328
2016 Highlands County, Florida 98,862
2017 Highlands County, Florida 100,177
2018 Highlands County, Florida 102,101