Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

464 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,436

Average Rent as Percentage of Gross Income

Median rent for 2018: $818

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $62,599
--Home Prepared Food $35,274
--Restaurant/Takeaway Food $27,325
Alcoholic Beverages $4,596
Housing $158,671
--Rent/Mortgage/Upkeep/Taxes $92,780
--Utilities $31,983
--Operations $12,048
--Supplies $5,900
--Furnishings $16,022
Apparel $14,718
--Men & Boys $3,291
--Women & Girls $5,962
--Children < 2 $62
--Footwear $3,105
Transportation $77,069
--New Vehicles $14,408
--Used Vehicles $16,457
--Fuel $16,643
--Insurance $7,701
--Public Transit $6,459
Healthcare $39,248
Entertainment $25,462
--Pets $5,217
--Toys $1,242
Personal Care Products $6,086
Books & Literature $869
Education $11,116
Tobacco Products $2,732
Miscellaneous $7,825
Retirement $14,904
Non-health Insurance $57,631
Total Expenditures $483,526

Selected Population Data

Period Geography Population
2014 Holyoke city, Massachusetts 40,079
2015 Holyoke city, Massachusetts 40,342
2016 Holyoke city, Massachusetts 40,280
2017 Holyoke city, Massachusetts 40,362
2018 Holyoke city, Massachusetts 40,376