Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

23,415 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,228

Average Rent as Percentage of Gross Income

Median rent for 2018: $825

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $3,308,919
--Home Prepared Food $1,864,549
--Restaurant/Takeaway Food $1,444,369
Alcoholic Beverages $242,917
Housing $8,387,190
--Rent/Mortgage/Upkeep/Taxes $4,904,290
--Utilities $1,690,569
--Operations $636,836
--Supplies $311,852
--Furnishings $846,926
Apparel $777,990
--Men & Boys $173,981
--Women & Girls $315,135
--Children < 2 $3,283
--Footwear $164,133
Transportation $4,073,778
--New Vehicles $761,577
--Used Vehicles $869,904
--Fuel $879,752
--Insurance $407,050
--Public Transit $341,396
Healthcare $2,074,640
Entertainment $1,345,890
--Pets $275,743
--Toys $65,653
Personal Care Products $321,700
Books & Literature $45,957
Education $587,596
Tobacco Products $144,437
Miscellaneous $413,615
Retirement $787,838
Non-health Insurance $3,046,306
Total Expenditures $25,558,771

Selected Population Data

Period Geography Population
2014 Idaho 1,599,464
2015 Idaho 1,616,547
2016 Idaho 1,635,483
2017 Idaho 1,657,375
2018 Idaho 1,687,809