Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

450 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,243

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,344

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $47,942
--Home Prepared Food $27,015
--Restaurant/Takeaway Food $20,927
Alcoholic Beverages $3,520
Housing $121,519
--Rent/Mortgage/Upkeep/Taxes $71,057
--Utilities $24,494
--Operations $9,227
--Supplies $4,518
--Furnishings $12,271
Apparel $11,272
--Men & Boys $2,521
--Women & Girls $4,566
--Children < 2 $48
--Footwear $2,378
Transportation $59,024
--New Vehicles $11,034
--Used Vehicles $12,604
--Fuel $12,746
--Insurance $5,898
--Public Transit $4,946
Healthcare $30,059
Entertainment $19,500
--Pets $3,995
--Toys $951
Personal Care Products $4,661
Books & Literature $666
Education $8,513
Tobacco Products $2,093
Miscellaneous $5,993
Retirement $11,415
Non-health Insurance $44,137
Total Expenditures $370,313

Selected Population Data

Period Geography Population
2014 Imperial Beach city, California 26,857
2015 Imperial Beach city, California 27,051
2016 Imperial Beach city, California 27,180
2017 Imperial Beach city, California 27,270
2018 Imperial Beach city, California 27,290