Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,465 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,423

Average Rent as Percentage of Gross Income

Median rent for 2018: $818

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $203,546
--Home Prepared Food $114,697
--Restaurant/Takeaway Food $88,850
Alcoholic Beverages $14,943
Housing $515,933
--Rent/Mortgage/Upkeep/Taxes $301,685
--Utilities $103,994
--Operations $39,175
--Supplies $19,183
--Furnishings $52,098
Apparel $47,858
--Men & Boys $10,702
--Women & Girls $19,385
--Children < 2 $202
--Footwear $10,097
Transportation $250,596
--New Vehicles $46,848
--Used Vehicles $53,512
--Fuel $54,117
--Insurance $25,039
--Public Transit $21,001
Healthcare $127,620
Entertainment $82,792
--Pets $16,962
--Toys $4,039
Personal Care Products $19,789
Books & Literature $2,827
Education $36,146
Tobacco Products $8,885
Miscellaneous $25,443
Retirement $48,463
Non-health Insurance $187,392
Total Expenditures $1,572,234

Selected Population Data

Period Geography Population
2014 Imperial County, California 177,026
2015 Imperial County, California 178,206
2016 Imperial County, California 178,807
2017 Imperial County, California 179,957
2018 Imperial County, California 180,216