Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

520 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,713

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,261

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $37,300
--Home Prepared Food $21,018
--Restaurant/Takeaway Food $16,282
Alcoholic Beverages $2,738
Housing $94,545
--Rent/Mortgage/Upkeep/Taxes $55,284
--Utilities $19,057
--Operations $7,179
--Supplies $3,515
--Furnishings $9,547
Apparel $8,770
--Men & Boys $1,961
--Women & Girls $3,552
--Children < 2 $37
--Footwear $1,850
Transportation $45,922
--New Vehicles $8,585
--Used Vehicles $9,806
--Fuel $9,917
--Insurance $4,588
--Public Transit $3,848
Healthcare $23,387
Entertainment $15,172
--Pets $3,108
--Toys $740
Personal Care Products $3,626
Books & Literature $518
Education $6,624
Tobacco Products $1,628
Miscellaneous $4,663
Retirement $8,881
Non-health Insurance $34,340
Total Expenditures $288,113

Selected Population Data

Period Geography Population
2014 Imperial city, California 15,782
2015 Imperial city, California 16,215
2016 Imperial city, California 16,583
2017 Imperial city, California 16,931
2018 Imperial city, California 17,175