Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

667 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,555

Average Rent as Percentage of Gross Income

Median rent for 2018: $954

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $142,840
--Home Prepared Food $80,489
--Restaurant/Takeaway Food $62,351
Alcoholic Beverages $10,486
Housing $362,061
--Rent/Mortgage/Upkeep/Taxes $211,710
--Utilities $72,979
--Operations $27,491
--Supplies $13,462
--Furnishings $36,560
Apparel $33,585
--Men & Boys $7,510
--Women & Girls $13,604
--Children < 2 $142
--Footwear $7,085
Transportation $175,858
--New Vehicles $32,876
--Used Vehicles $37,552
--Fuel $37,977
--Insurance $17,572
--Public Transit $14,738
Healthcare $89,559
Entertainment $58,100
--Pets $11,903
--Toys $2,834
Personal Care Products $13,887
Books & Literature $1,984
Education $25,366
Tobacco Products $6,235
Miscellaneous $17,855
Retirement $34,010
Non-health Insurance $131,504
Total Expenditures $1,103,329

Selected Population Data

Period Geography Population
2014 Iowa City city, Iowa 70,597
2015 Iowa City city, Iowa 71,832
2016 Iowa City city, Iowa 72,385
2017 Iowa City city, Iowa 73,415
2018 Iowa City city, Iowa 74,566