Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

66 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,750

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,477

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $12,485
--Home Prepared Food $7,035
--Restaurant/Takeaway Food $5,450
Alcoholic Beverages $917
Housing $31,645
--Rent/Mortgage/Upkeep/Taxes $18,504
--Utilities $6,379
--Operations $2,403
--Supplies $1,177
--Furnishings $3,196
Apparel $2,935
--Men & Boys $656
--Women & Girls $1,189
--Children < 2 $12
--Footwear $619
Transportation $15,371
--New Vehicles $2,873
--Used Vehicles $3,282
--Fuel $3,319
--Insurance $1,536
--Public Transit $1,288
Healthcare $7,828
Entertainment $5,078
--Pets $1,040
--Toys $248
Personal Care Products $1,214
Books & Literature $173
Education $2,217
Tobacco Products $545
Miscellaneous $1,561
Retirement $2,973
Non-health Insurance $11,494
Total Expenditures $96,435

Selected Population Data

Period Geography Population
2014 Isla Vista CDP, California 24,792
2015 Isla Vista CDP, California 26,275
2016 Isla Vista CDP, California 27,179
2017 Isla Vista CDP, California 27,484
2018 Isla Vista CDP, California 27,690