Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,043 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,207

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,449

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $150,176
--Home Prepared Food $84,623
--Restaurant/Takeaway Food $65,553
Alcoholic Beverages $11,025
Housing $380,653
--Rent/Mortgage/Upkeep/Taxes $222,582
--Utilities $76,727
--Operations $28,903
--Supplies $14,153
--Furnishings $38,438
Apparel $35,309
--Men & Boys $7,896
--Women & Girls $14,302
--Children < 2 $149
--Footwear $7,449
Transportation $184,889
--New Vehicles $34,564
--Used Vehicles $39,481
--Fuel $39,928
--Insurance $18,474
--Public Transit $15,494
Healthcare $94,158
Entertainment $61,083
--Pets $12,515
--Toys $2,980
Personal Care Products $14,600
Books & Literature $2,086
Education $26,668
Tobacco Products $6,555
Miscellaneous $18,772
Retirement $35,756
Non-health Insurance $138,257
Total Expenditures $1,159,987

Selected Population Data

Period Geography Population
2014 La Mesa city, California 58,239
2015 La Mesa city, California 58,858
2016 La Mesa city, California 59,125
2017 La Mesa city, California 59,479
2018 La Mesa city, California 59,562