Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

349 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,070

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,387

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $69,613
--Home Prepared Food $39,226
--Restaurant/Takeaway Food $30,386
Alcoholic Beverages $5,110
Housing $176,449
--Rent/Mortgage/Upkeep/Taxes $103,176
--Utilities $35,566
--Operations $13,398
--Supplies $6,561
--Furnishings $17,818
Apparel $16,367
--Men & Boys $3,660
--Women & Girls $6,630
--Children < 2 $69
--Footwear $3,453
Transportation $85,704
--New Vehicles $16,022
--Used Vehicles $18,301
--Fuel $18,508
--Insurance $8,563
--Public Transit $7,182
Healthcare $43,646
Entertainment $28,315
--Pets $5,801
--Toys $1,381
Personal Care Products $6,768
Books & Literature $967
Education $12,362
Tobacco Products $3,039
Miscellaneous $8,702
Retirement $16,574
Non-health Insurance $64,088
Total Expenditures $537,702

Selected Population Data

Period Geography Population
2014 La Presa CDP, California 34,739
2015 La Presa CDP, California 36,875
2016 La Presa CDP, California 37,110
2017 La Presa CDP, California 36,225
2018 La Presa CDP, California 37,437