Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

30 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,873

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,174

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $11,273
--Home Prepared Food $6,352
--Restaurant/Takeaway Food $4,921
Alcoholic Beverages $828
Housing $28,575
--Rent/Mortgage/Upkeep/Taxes $16,709
--Utilities $5,760
--Operations $2,170
--Supplies $1,062
--Furnishings $2,885
Apparel $2,651
--Men & Boys $593
--Women & Girls $1,074
--Children < 2 $11
--Footwear $559
Transportation $13,879
--New Vehicles $2,595
--Used Vehicles $2,964
--Fuel $2,997
--Insurance $1,387
--Public Transit $1,163
Healthcare $7,068
Entertainment $4,585
--Pets $939
--Toys $224
Personal Care Products $1,096
Books & Literature $157
Education $2,002
Tobacco Products $492
Miscellaneous $1,409
Retirement $2,684
Non-health Insurance $10,379
Total Expenditures $87,078

Selected Population Data

Period Geography Population
2014 La Selva Beach CDP, California 2,932
2015 La Selva Beach CDP, California 2,708
2016 La Selva Beach CDP, California 2,633
2017 La Selva Beach CDP, California 2,746
2018 La Selva Beach CDP, California 2,917