Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,127 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,217

Average Rent as Percentage of Gross Income

Median rent for 2018: $968

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $182,860
--Home Prepared Food $103,040
--Restaurant/Takeaway Food $79,820
Alcoholic Beverages $13,424
Housing $463,499
--Rent/Mortgage/Upkeep/Taxes $271,024
--Utilities $93,425
--Operations $35,193
--Supplies $17,234
--Furnishings $46,803
Apparel $42,994
--Men & Boys $9,615
--Women & Girls $17,415
--Children < 2 $181
--Footwear $9,070
Transportation $225,128
--New Vehicles $42,087
--Used Vehicles $48,073
--Fuel $48,617
--Insurance $22,495
--Public Transit $18,866
Healthcare $114,650
Entertainment $74,378
--Pets $15,238
--Toys $3,628
Personal Care Products $17,778
Books & Literature $2,540
Education $32,472
Tobacco Products $7,982
Miscellaneous $22,857
Retirement $43,538
Non-health Insurance $168,347
Total Expenditures $1,412,447

Selected Population Data

Period Geography Population
2014 Lakeland city, Florida 99,942
2015 Lakeland city, Florida 101,302
2016 Lakeland city, Florida 102,714
2017 Lakeland city, Florida 104,165
2018 Lakeland city, Florida 105,958