Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

7,376 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,708

Average Rent as Percentage of Gross Income

Median rent for 2018: $996

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,875,532
--Home Prepared Food $1,056,848
--Restaurant/Takeaway Food $818,685
Alcoholic Beverages $137,688
Housing $4,753,954
--Rent/Mortgage/Upkeep/Taxes $2,779,807
--Utilities $958,233
--Operations $360,966
--Supplies $176,761
--Furnishings $480,047
Apparel $440,973
--Men & Boys $98,614
--Women & Girls $178,622
--Children < 2 $1,861
--Footwear $93,032
Transportation $2,309,063
--New Vehicles $431,670
--Used Vehicles $493,072
--Fuel $498,653
--Insurance $230,720
--Public Transit $193,507
Healthcare $1,175,929
Entertainment $762,865
--Pets $156,294
--Toys $37,213
Personal Care Products $182,343
Books & Literature $26,049
Education $333,056
Tobacco Products $81,868
Miscellaneous $234,442
Retirement $446,555
Non-health Insurance $1,726,681
Total Expenditures $14,486,999

Selected Population Data

Period Geography Population
2014 Madison, WI Metro Area 620,368
2015 Madison, WI Metro Area 627,618
2016 Madison, WI Metro Area 634,269
2017 Madison, WI Metro Area 640,072
2018 Madison, WI Metro Area 647,281