Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,796 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,709

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,068

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $688,453
--Home Prepared Food $387,938
--Restaurant/Takeaway Food $300,515
Alcoholic Beverages $50,541
Housing $1,745,038
--Rent/Mortgage/Upkeep/Taxes $1,020,386
--Utilities $351,739
--Operations $132,500
--Supplies $64,884
--Furnishings $176,211
Apparel $161,868
--Men & Boys $36,198
--Women & Girls $65,567
--Children < 2 $683
--Footwear $34,149
Transportation $847,590
--New Vehicles $158,454
--Used Vehicles $180,992
--Fuel $183,041
--Insurance $84,691
--Public Transit $71,031
Healthcare $431,649
Entertainment $280,026
--Pets $57,371
--Toys $13,660
Personal Care Products $66,933
Books & Literature $9,562
Education $122,255
Tobacco Products $30,052
Miscellaneous $86,057
Retirement $163,917
Non-health Insurance $633,814
Total Expenditures $5,317,755

Selected Population Data

Period Geography Population
2014 Madison city, Wisconsin 239,848
2015 Madison city, Wisconsin 243,122
2016 Madison city, Wisconsin 246,034
2017 Madison city, Wisconsin 248,856
2018 Madison city, Wisconsin 252,086