Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

791 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,114

Average Rent as Percentage of Gross Income

Median rent for 2018: $650

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $185,814
--Home Prepared Food $104,705
--Restaurant/Takeaway Food $81,109
Alcoholic Beverages $13,641
Housing $470,987
--Rent/Mortgage/Upkeep/Taxes $275,403
--Utilities $94,935
--Operations $35,762
--Supplies $17,512
--Furnishings $47,559
Apparel $43,688
--Men & Boys $9,770
--Women & Girls $17,697
--Children < 2 $184
--Footwear $9,217
Transportation $228,765
--New Vehicles $42,767
--Used Vehicles $48,850
--Fuel $49,403
--Insurance $22,858
--Public Transit $19,171
Healthcare $116,502
Entertainment $75,579
--Pets $15,484
--Toys $3,687
Personal Care Products $18,065
Books & Literature $2,581
Education $32,997
Tobacco Products $8,111
Miscellaneous $23,227
Retirement $44,241
Non-health Insurance $171,067
Total Expenditures $1,435,265

Selected Population Data

Period Geography Population
2014 Manitowoc County, Wisconsin 80,805
2015 Manitowoc County, Wisconsin 80,521
2016 Manitowoc County, Wisconsin 80,178
2017 Manitowoc County, Wisconsin 79,680
2018 Manitowoc County, Wisconsin 79,407