Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

577 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,095

Average Rent as Percentage of Gross Income

Median rent for 2018: $680

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $83,530
--Home Prepared Food $47,068
--Restaurant/Takeaway Food $36,461
Alcoholic Beverages $6,132
Housing $211,724
--Rent/Mortgage/Upkeep/Taxes $123,803
--Utilities $42,676
--Operations $16,076
--Supplies $7,872
--Furnishings $21,380
Apparel $19,639
--Men & Boys $4,392
--Women & Girls $7,955
--Children < 2 $83
--Footwear $4,143
Transportation $102,837
--New Vehicles $19,225
--Used Vehicles $21,960
--Fuel $22,208
--Insurance $10,275
--Public Transit $8,618
Healthcare $52,372
Entertainment $33,975
--Pets $6,961
--Toys $1,657
Personal Care Products $8,121
Books & Literature $1,160
Education $14,833
Tobacco Products $3,646
Miscellaneous $10,441
Retirement $19,888
Non-health Insurance $76,900
Total Expenditures $645,199

Selected Population Data

Period Geography Population
2014 Marshalltown, IA Micro Area 40,922
2015 Marshalltown, IA Micro Area 40,962
2016 Marshalltown, IA Micro Area 40,735
2017 Marshalltown, IA Micro Area 40,476
2018 Marshalltown, IA Micro Area 40,271