Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

473 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,051

Average Rent as Percentage of Gross Income

Median rent for 2018: $676

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $52,195
--Home Prepared Food $29,412
--Restaurant/Takeaway Food $22,784
Alcoholic Beverages $3,832
Housing $132,301
--Rent/Mortgage/Upkeep/Taxes $77,361
--Utilities $26,667
--Operations $10,046
--Supplies $4,919
--Furnishings $13,360
Apparel $12,272
--Men & Boys $2,744
--Women & Girls $4,971
--Children < 2 $52
--Footwear $2,589
Transportation $64,260
--New Vehicles $12,013
--Used Vehicles $13,722
--Fuel $13,877
--Insurance $6,421
--Public Transit $5,385
Healthcare $32,726
Entertainment $21,230
--Pets $4,350
--Toys $1,036
Personal Care Products $5,075
Books & Literature $725
Education $9,269
Tobacco Products $2,278
Miscellaneous $6,524
Retirement $12,427
Non-health Insurance $48,053
Total Expenditures $403,168

Selected Population Data

Period Geography Population
2014 Marshalltown city, Iowa 27,749
2015 Marshalltown city, Iowa 27,770
2016 Marshalltown city, Iowa 27,637
2017 Marshalltown city, Iowa 27,440
2018 Marshalltown city, Iowa 27,275