Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

418 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,011

Average Rent as Percentage of Gross Income

Median rent for 2018: $708

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $61,916
--Home Prepared Food $34,889
--Restaurant/Takeaway Food $27,027
Alcoholic Beverages $4,545
Housing $156,940
--Rent/Mortgage/Upkeep/Taxes $91,768
--Utilities $31,634
--Operations $11,916
--Supplies $5,835
--Furnishings $15,848
Apparel $14,558
--Men & Boys $3,255
--Women & Girls $5,897
--Children < 2 $61
--Footwear $3,071
Transportation $76,228
--New Vehicles $14,250
--Used Vehicles $16,277
--Fuel $16,462
--Insurance $7,617
--Public Transit $6,388
Healthcare $38,820
Entertainment $25,184
--Pets $5,160
--Toys $1,228
Personal Care Products $6,020
Books & Literature $860
Education $10,995
Tobacco Products $2,703
Miscellaneous $7,739
Retirement $14,742
Non-health Insurance $57,002
Total Expenditures $478,251

Selected Population Data

Period Geography Population
2014 Mason City city, Iowa 27,775
2015 Mason City city, Iowa 27,643
2016 Mason City city, Iowa 27,546
2017 Mason City city, Iowa 27,453
2018 Mason City city, Iowa 27,309