Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

892 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,851

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,100

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $169,178
--Home Prepared Food $95,330
--Restaurant/Takeaway Food $73,848
Alcoholic Beverages $12,420
Housing $428,819
--Rent/Mortgage/Upkeep/Taxes $250,746
--Utilities $86,435
--Operations $32,560
--Supplies $15,944
--Furnishings $43,302
Apparel $39,777
--Men & Boys $8,895
--Women & Girls $16,112
--Children < 2 $168
--Footwear $8,392
Transportation $208,284
--New Vehicles $38,938
--Used Vehicles $44,476
--Fuel $44,980
--Insurance $20,812
--Public Transit $17,455
Healthcare $106,072
Entertainment $68,812
--Pets $14,098
--Toys $3,357
Personal Care Products $16,448
Books & Literature $2,350
Education $30,043
Tobacco Products $7,385
Miscellaneous $21,147
Retirement $40,280
Non-health Insurance $155,751
Total Expenditures $1,306,766

Selected Population Data

Period Geography Population
2014 Mendocino County, California 87,612
2015 Mendocino County, California 87,544
2016 Mendocino County, California 87,409
2017 Mendocino County, California 87,497
2018 Mendocino County, California 87,422