Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

116 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $4,000

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,392

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $97,363
--Home Prepared Food $54,863
--Restaurant/Takeaway Food $42,500
Alcoholic Beverages $7,148
Housing $246,787
--Rent/Mortgage/Upkeep/Taxes $144,305
--Utilities $49,744
--Operations $18,738
--Supplies $9,176
--Furnishings $24,920
Apparel $22,892
--Men & Boys $5,119
--Women & Girls $9,273
--Children < 2 $97
--Footwear $4,829
Transportation $119,868
--New Vehicles $22,409
--Used Vehicles $25,596
--Fuel $25,886
--Insurance $11,977
--Public Transit $10,045
Healthcare $61,045
Entertainment $39,602
--Pets $8,114
--Toys $1,932
Personal Care Products $9,466
Books & Literature $1,352
Education $17,290
Tobacco Products $4,250
Miscellaneous $12,170
Retirement $23,182
Non-health Insurance $89,636
Total Expenditures $752,050

Selected Population Data

Period Geography Population
2014 Mill Valley city, California 14,178
2015 Mill Valley city, California 14,243
2016 Mill Valley city, California 14,318
2017 Mill Valley city, California 14,392
2018 Mill Valley city, California 14,343