Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

11,527 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,453

Average Rent as Percentage of Gross Income

Median rent for 2018: $864

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,877,184
--Home Prepared Food $1,057,778
--Restaurant/Takeaway Food $819,406
Alcoholic Beverages $137,809
Housing $4,758,140
--Rent/Mortgage/Upkeep/Taxes $2,782,255
--Utilities $959,077
--Operations $361,283
--Supplies $176,917
--Furnishings $480,470
Apparel $441,362
--Men & Boys $98,701
--Women & Girls $178,779
--Children < 2 $1,862
--Footwear $93,114
Transportation $2,311,096
--New Vehicles $432,050
--Used Vehicles $493,506
--Fuel $499,093
--Insurance $230,923
--Public Transit $193,678
Healthcare $1,176,964
Entertainment $763,537
--Pets $156,432
--Toys $37,246
Personal Care Products $182,504
Books & Literature $26,072
Education $333,349
Tobacco Products $81,941
Miscellaneous $234,648
Retirement $446,949
Non-health Insurance $1,728,201
Total Expenditures $14,499,756

Selected Population Data

Period Geography Population
2014 Milwaukee County, Wisconsin 953,401
2015 Milwaukee County, Wisconsin 955,939
2016 Milwaukee County, Wisconsin 955,306
2017 Milwaukee County, Wisconsin 956,586
2018 Milwaukee County, Wisconsin 954,209