Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

58 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,843

Average Rent as Percentage of Gross Income

Median rent for 2018: $880

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $26,352
--Home Prepared Food $14,849
--Restaurant/Takeaway Food $11,503
Alcoholic Beverages $1,935
Housing $66,796
--Rent/Mortgage/Upkeep/Taxes $39,058
--Utilities $13,464
--Operations $5,072
--Supplies $2,484
--Furnishings $6,745
Apparel $6,196
--Men & Boys $1,386
--Women & Girls $2,510
--Children < 2 $26
--Footwear $1,307
Transportation $32,444
--New Vehicles $6,065
--Used Vehicles $6,928
--Fuel $7,006
--Insurance $3,242
--Public Transit $2,719
Healthcare $16,522
Entertainment $10,719
--Pets $2,196
--Toys $523
Personal Care Products $2,562
Books & Literature $366
Education $4,680
Tobacco Products $1,150
Miscellaneous $3,294
Retirement $6,274
Non-health Insurance $24,261
Total Expenditures $203,550

Selected Population Data

Period Geography Population
2014 Monona city, Wisconsin 7,711
2015 Monona city, Wisconsin 7,835
2016 Monona city, Wisconsin 7,919
2017 Monona city, Wisconsin 7,989
2018 Monona city, Wisconsin 8,068